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As seen in Rob Chrisman’s blog…
Finance of America Mortgage is proud to be the first to offer Keep Home™ by Framework®, a new spin to Homebuyer Education!
Keep Home™ offers homebuyer education on the go with a mobile app available for iOS or Android devices. This new self-guided course is streamlined, simple and can be completed in a quarter of the time! To learn more about how you and your clients can experience KeepHome™ by Framework®, fill out our form below!

We’re talking to you!

The mortgage advisor that cares about giving your clients a world-class experience.
A mortgage advisor who knows that your relationships are your greatest asset.
An entrepreneur that thrives in a professional environment.
A mortgage advisor that knows when you’re empowered, and given the right resources and tools – you are limitless.


Advisor Sales Force + Growing


States including Puerto Rico, DC, & US Virgin Isles

$29.8 Billion

in 2020 volume


Licensed Locations

89,729 Units

Financed in 2020


Globally Employed by Finance of America

Partners in Success

As one of the leading mortgage lenders by volume, as ranked by Scotsman Guide, we support both customers and our team with a variety of loan products, innovative tools, technology and dedicated marketing support. As we believe trust is more than doing the paperwork, we also invest the human capital needed to build strong working relationships.


Bill Dallas


Bill Dallas is responsible for leading more than a dozen mortgage banking, fulfillment and financial technology companies over the past 35 years (over 40 M&A Transactions), including First Franklin, Heritage Bank of Commerce, Ownit Mortgage Solutions, Skyline Home Loans, InterThinx, MindBox and now Cloudvirga and Finance of America Mortgage. Today, at Finance of America Mortgage, he is leading one of the nation’s largest and most admired independent lenders. Bill earned a Bachelor of Arts degree, magna cum laude, from Bowling Green State University and his law degree from the University of Santa Clara School of Law. Recently Bill was named one of Bowling Green’s Top 100 graduates and was inducted into the Business Hall of Fame. He also is a founding board member and Chairman of Oaks Christian School – a Christian Private Day and Boarding School, serving grades 5-12, located in Westlake Village, California. He, and his wife Bev, have five adult children and a granddaughter named Ryan Dorothy Dallas.

Steven Reich


Steven Reich, Chief Operations Officer, has been with Finance of America Mortgage since October of 2006. With over 22 years in mortgage lending, Reich provides calm, steadfast leadership to sales operations and to the Retail Service Branch Division. He has helped oversee, and guide, the transition of a relatively local lender into a national presence and force in Finance of America Mortgage. Reich holds a degree from the University of Delaware. “Our ever-growing product line combined with our sales-first culture provides our employees the ability to thrive in today’s market.”

Mike Farr

Director of Retail Division

Mike Farr began his career in mortgage lending in 1995 as an Account Executive for one of the fastest-growing small mortgage bankers in the country. Working in an environment where the energy is high and focus on the customer is even higher is what Farr strives for. Farr has served his clients, realtors, employees, and strategic partners by using integrity, compassion, and responsibility. As a leader, Farr looks for everyone around him to overachieve and do things they never thought possible. Farr is a visionary who doesn’t resign to conventional wisdom and believes in true entrepreneurial spirit and pushing the envelope in an effort to come up with ways to better serve his employees, customers, and business partners. Mike has a passion for serving the needs of his clients and employees. As an originator, Farr found that focusing on the overall financial health of his clients, versus getting fixated on a transactional mindset is what sets him, and Finance of America Mortgage apart from other companies. Farr believes in helping clients achieve financial freedom by coaching them on the importance of saving money, paying down debt, preparing for retirement, and eventually paying off your home.

Who we are…


Finance of America Mortgage is a diversified national lender dedicated to providing solutions to improve the financial well-being of its customers. Established in 2014, Finance of America serves borrowers through trusted brands including Finance of America Mortgage LLC, Finance of America Reverse LLC and Finance of America Commercial LLC. Combined, Finance of America’s divisions are licensed in all 50 states, Washington D.C., Puerto Rico and the U.S. Virgin Islands and operate in retail and wholesale channels.


At Finance of America Mortgage, we know that buying a home is one of the biggest financial decisions our customers will make. Finding that dream house might be challenging, but we believe finding the right mortgage product shouldn’t be. As one of the leading mortgage lenders ranked by Scotsman Guide, we offer a variety of loan products, innovative tools and technology, dedicated marketing support and so much more. We understand that earning the trust of our customers, our colleagues and our co-workers means more than just doing the paperwork – it means becoming a partner. When you join Finance of America Mortgage, you’ll benefit from the soul and spirit of a small company, but the foundation and stability of a global financial institution.

Partnership and mutual trust.

Our mission is to create an environment in which every advisor has the potential to close two times as many loans as they do today.

We’ve doubled down on technology, creating a complete “Two-X Platform”. We’ve invested tens of millions in a new proprietary suite of tools – website, CRM, POS, and more. The platform will be fully integrated to optimize your business and reinforce your trusted role. The loan process needs to be transparent, mobile, and instant for every FAM employee who touches that customer. Two-X takes us there.

Two-X is a way for our customers and partners to get two times the speed, transparency, and personal attention they need to dream twice as big.


TwoX logo

Sales Tools.

We offer our advisors industry-leading marketing tools to drive growth and success.

Our suite of “Enterprise Sales Tech Tools” consists of technology to help you better communicate and serve your clients and referral partners.

All new advisors receive all 5 Sales Tech Tools at no charge to their branch for their first 90 days – and at greatly reduced prices thereafter.

Mortgage Coach provides you with the most detailed home buying analysis found anywhere. Mortgage Coach allows loan officers to bring video and live interaction to their borrowers easily.

BombBomb helps you stand out in a world of mass emails. The tool integrates directly to Outlook and Two-XM and lets you easily record videos to spark life into your communications.

MBS Highway gives advisors real-time industry updates by industry expert Barry Habib. Stay abreast of the latest news with exclusive updates.

A reputation management tool that requests and shares reviews from your clients. Social Survey will then use those positive reviews to increase your ranking throughout online search engines.

MMI gives you access to local directories for both Real Estate agents and mortgage advisors. Expand both your networking and recruiting efforts with this one advanced tool.

Tons of products!


  • Variety of loan options
  • Co-branding opportunities
  • We are a direct lender
  • Local underwriting and processing
  • Purchase, refinance and much more
  • Our very own suite of propriety products


  • Conforming
  • FHA
  • VA
  • Jumbo
  • High Balance
  • Renovation Loans
  • Seconds
  • Construction
  • USDA
  • Down Payment Assistance


We work hard to create proprietary products that help you get more customers into the home of their dreams.


Finance of America Mortgage is part of a nationwide family that provides a wide variety of products to fit your clients’ needs! That means we have access to COMMERCIAL and REVERSE products. Ask us for more information!


With Finance of America Mortgage’s HomeAccess Program, you can market your services directly to companies and organizations.

  • Provide educational resources directly to consumers, and offer them a lender paid closing cost credit.
  • The HomeAccess program is a turnkey prospecting model ready for you to implement on day one!

Benefits for all!


  • Medical
  • Health Savings Accounts
  • Flexible Spending Accounts
  • Dental
  • Vision
  • Quit For Life Program

Eligible employees (those regularly scheduled to work 30 hours or more per week) will be eligible for health and welfare benefits on the first day of the month following employment.


  • Paid Time Off
  • Holidays
  • Volunteer Time
  • Parental Leave
  • Flexible Work Environment
  • Finance of America Cares Employee Assistance Program (EAP)
  • Perks at Work


  • Life and AD&D Coverage
  • Optional Disability Coverage
  • Accident, Critical Illness, and Hospitalization
  • 401(k)
  • 529 Savings Plan
  • Employee Mortgage Loan Program
  • Identity Theft Protection Service

Equal Opportunity Employer | This benefit overview provides selected highlights of the company’s employee benefits program. It is not a legal document and shall not be construed as a guarantee of benefits nor of continued employment at Finance of America Mortgage. All benefit plans are governed by master policies, contracts and plan documents. Any discrepancies between information provided through this overview and the actual terms of the policies, contracts and plan documents are governed by the terms of these policies, contracts and plan documents and not by the information contained in this overview. The company reserves the right to amend, suspend or terminate any benefit plan, in whole or in part, at any time. In addition, any contribution by the company to any plan may be changed, terminated or suspended at any time. The Plan Administrator has the authority to make these changes.

Don’t sweat it. We’re here to help!


Finance of America Mortgage marketing support consists of a network of professionals from coast to coast. Regional Marketing Account Executives are available throughout the U.S. to assist with branch and advisor marketing requests. They understand that you are their client, and will work with you to create compliant, creative, and strategic marketing projects. Regional Marketing AE’s are fluent in FAM’s marketing systems, brand, company guidelines and policies, and in marketing compliance.


We’ve all heard it before – “It’s not personal, it’s just business.” Not at Finance of America Mortgage. Here, business is always personal. What customers need from a lender isn’t just rates and terms—they need someone who genuinely cares. We’re committed to providing the most innovative technology and service, but always with a personal touch.
We know this promise empowers everyone – from the consumer, to the community, to the core of our company, with the tools we all need to succeed. We are dedicated to providing solutions to improve your business. This mission to care allows us to uniquely serve our customers and employees, with the spirit of a small company, but the foundation and stability of a national financial institution. We’ll never forget that when it comes to your future, business is always personal.

  • Co-brand with Strategic Partners
  • Dedicated Marketing Team
  • Online Marketing Portal
  • Promotional Swag
  • Regional Marketing Managers

Seeking to make a positive impact?

“Finance of America invites all of our employees to become difference-makers in our local communities by contributing and/or volunteering through our own nonprofit, Finance of America Cares.”


Program Director, Finance of America Cares


When you join Finance of America Mortgage, you become a part of the Finance of America Mortgage family. As a company, we not only breed success and offer competitive products and opportunities, but also highly value community service initiatives.

We are a company that prides ourselves in our ongoing efforts to support those in need. You can feel good about working at a company that is not only concerned about getting your clients into their dream homes, but also working to help make a positive impact in the communities in which we live and work.


Finance of America Cares is a nonprofit corporation and is approved by the IRS as a 501(c)(3) nonprofit organization.

FAM Webinar Highlights

2019 Recap

Why FAM?

Empowering Entrepreneurs

Sales Rally 2019

We Are Looking For Our Next CXO*

What is a Chief Xperience Officer?

  • A mortgage advisor that cares about giving your clients a world-class experience.
  • A mortgage advisor who knows that your relationships are your greatest asset.
  • A mortgage entrepreneur that thrives in a professional environment.
  • A mortgage advisor that knows when you’re empowered, and given the right resources and tools – you are limitless.

*Chief Xperience Officer is not a job position offered by Finance of America Mortgage.
We are looking for awesome and talented mortgage advisors who are aligned with our company’s mission statement.

Need an Introduction?

Finance of America Mortgage LLC is an Equal Opportunity Employer. We’re dedicated to creating a positive workplace environment, which means ensuring that we offer a comprehensive suite of benefits to promote health and financial security for employees and their families. Finance of America Mortgage offers a variety of options for health, dental, vision and other coverage, in addition to a matching 401(k) program.

If you are ready to join our team, become our latest CXO, and be a part of our FAMily please submit your information below and we will get back to you!

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