Finance of America Mortgage focuses on helping our customers buy the essential things in life. We offer a comprehensive suite of tools to help our advisors engage and retain their customers. From buying MSRs to our comprehensive servicing platform, we are consistently introducing new customers to our advisors.


  • We monitor your database for additional business opportunities and feed you NEW business through purchased mortgage servicing rights (MSR).

We are ALL IN with Distributed Retail

  • Servicing our own loans
    • Retain existing clients
    • Build Loyalty
    • Cross-sell your customers
  • Buying NEW MSR and distributing to our distributed retail advisors
    • An innovative model that puts our advisors at the center of our efforts to retain customers
    • FAM is betting BIG on YOU, the self-generated advisor
    • A true partnership between corporate and sales force
    • Investing millions into securing additional MSR
  • Our goal is reaching over 80% retention
    • Industry average is 20%
    • Industry best is 80%
    • Reaching over 80% can be achieved with you – a highly trained, relationship manager, and self-generated advisor


  • You’ve worked so hard to earn a relationship; we’re going to make sure you retain it.
    • RETAIN More business with existing clients.
    • REINFORCE Using leads from our MSR book.
    • REACH Your highest potential.


  • Two-XM IQ (Technology)

Finance of America Mortgage’s Two-XM IQ, automated borrower intelligence technology, pushes opportunity directly to your fingertips.

  • The system alerts our advisors when…
    • Past customers have their credit pulled
    • Past customers list their home
    • A past customer qualifies for equity for a cash out
  • Designed to capitalize established relationships you have your existing borrowers
  • Recapture refinance business & cross-sell
    • They’ve been assigned servicing
  • And more!


  • Affinity – Finance of America Mortgage’s HomeAccess

HomeAccess allows you to offer affinity opportunities and discounts to your local businesses

  • Offer lender capped fees and lender credits to customers who are employed by affiliated companies.