Steve Reich

Mike Farr

A letter from Steve Reich, FAM COO, & Mike Farr, FAM Retail President

We are excited to have you as a part of the Finance of America Mortgage team.

Your talent and dedication are a very welcome addition to the company, and your contributions will be vital to Finance of America Mortgage’s continued growth.

Now is a wonderful time for you to join our team. Our recent performance has been exceptional, and we are poised for continued strong growth. We are moving together toward tomorrow, and the best is yet to come.

Please enjoy a few items to help you settle in.

Steve Reich | COO
& Mike Farr | President – FAM Retail

Our Mission

Our mission is to be America’s preferred choice for home financing options by being the industry leader in responsible lending.

Our Core Values are Everything

We focus on our customers — whether borrower, partner, coworker, or employee — from the first to the last minute of every day, building that relationship always.

Customer first, last, and always


Earning trust by consistently giving our best


Caring for our community, company, and customer


Providing opportunity and valuable tools to succeed


Pursuing perfection through every interaction

Be a Part of Something Bigger

Where we’re headed

Finance of America Mortgage’s parent company, Finance of America Companies, provides a diverse selection of lending products and services that meet customers’ financial needs throughout each phase of their lives. From home loans and reverse mortgages, to commercial real estate loans, to student loans, to a variety of other financial services, Finance of America Companies delivers a positive customer experience and does business with a personal touch since 2013.

Finance of America Mortgage’s divisions, which include Finance of America TPO, Finance of America Commercial, and Finance of America Home Improvement are licensed in all 50 states, Washington D.C., Puerto Rico, and the U.S. Virgin Islands, and operate in retail and TPO channels. Finance of America Mortgage employs more than 3,000 professionals across the country.

At Finance of America Mortgage, we know that buying a home is one of the biggest financial decisions our customers will make.

Finding that dream house might be challenging, but we believe finding the right mortgage product shouldn’t be. As one of the leading mortgage lenders by volume ranked by Scotsman Guide, we offer a variety of loan products, innovative tools and technology, dedicated marketing support, and so much more. We understand that earning the trust of our customers, our colleagues and our co-workers means more than just doing the paperwork — it means becoming a partner. When you join Finance of America Mortgage, you’ll benefit from the soul and spirit of a small company, but the foundation and stability of a global financial institution.

FAM Marketing

We’re here to help!

Now that you’re officially part of the FAM, it’s important to remember that we have many resources in place to help you grow your business. Right now, you should be focusing on your business and getting the word out about your new home; let us help with the heavy lifting.

This is where your Regional Marketing Manager can help make sure that you’ve got all your bases covered. They are here to help you with Two-XM, our CRM, and our extensive library of materials. They can also assist in getting you set up with our Tech Tools to ensure the conversations you have with your clients are effective.

Look for an email from your Regional Marketing Manager introducing themselves and discussing what the marketing team can do to help you grow.

Contact for all of your marketing needs.

Northwest Region
Southwest Region
East Region

Northwest Region


Southwest Region


East Region

Welcome to the world of

Working at Finance of America Mortgage requires partnership — a mutual trust. Our mission is to create an environment in which every advisor has the potential to close two times as many loans as they do today.

We provide the tools, and you will own the outcome.

We’ve doubled down on technology, creating a complete Two-X platform. We’ve invested tens of millions in new proprietary sales tools — website, CRM, POS, and more — and we continue to evolve. These platforms are fully integrated to optimize your business and reinforce your role as a trusted advisor. The loan process needs to be transparent, mobile, and instant for every FAM employee who touches that customer. Two-X takes us there.

Two-X is more than just technology. It’s a way of doing business. A way for our customers and partners to get two times the speed, transparency, and personal attention they need to dream twice as big.

How does Two-X Support You?

Our Two-X promise also focuses on new products. We strive to roll out products with two times the creativity at two times the speed. Our unique consumer loan products, such as our proprietary product suite, Two-X Flex, provides enhanced mortgage solutions specifically made with unconventional borrowers in mind.* Our products can provide additional consumer touch points to increase retention and referrals.

*Refer to the FRAME product page for more information.

Point-of-Sale origination platform built for sales to increase efficiencies and the customer experience throughout the loan process.

Marketing Operating System, supplying Enterprise CRM and multi-channel marketing collateral (print/social/digital), including integrations with POS/LOS and many other sales tools to increase automation and efficiencies.

TO LEARN MORE, VISIT: > FAM on the Frame > Search: “Two-X Training”


Employee Savings Program

Sign up today at

We care about you and your family’s financial wellness! That’s why we offer Perks at Work, a free savings program that provides substantial discounts to employees and their families on a wide variety of goods and services.

Whether you are shopping for automobiles, electronics, movie tickets, or a variety of other items or services, Perks at Work will help you save with employee pricing at hundreds of manufacturers, retailers, and brands! Perks at Work leverages the purchasing power of all employees and families to negotiate corporate rates.

Access your account at First-time users should click “Register for Free” and follow the instructions to register.

Finance of America CARES

“Finance of America CARES is our very own non-profit; a group of people with a common belief that kindness matters, who have a heart for others and a desire to be difference-makers in our local communities. We invite you to help further our mission to strengthen our communities, enrich lives, and inspire caring by contributing and/or volunteering. ”


President | Finance of America CARES

When you join Finance of America Mortgage, you become a part of the Finance of America Mortgage family. As a company, we not only breed success and offer competitive products and opportunities, but also highly value community service initiatives.

We are a company that prides ourselves in our ongoing efforts to support those in need. You can feel good about working at an organization that is not only concerned about getting your clients into their dream homes, but also working to help make a positive impact in the communities in which we live and work.


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