Our Leaders

Bill Dallas, J.D., CMB


Bill Dallas is President of Finance of America Mortgage, leading the business operations and strategic vision for FAM and all of its businesses. Bill is known for building two mortgage companies from the ground up: First Franklin and Ownit Mortgage Solutions. In 2009, he purchased Skyline Home Loans with Upfront Ventures and a talented team to modernize the traditional mortgage business. In 2018, Skyline was purchased by Finance of America. Today, Bill leads the combined business.

Dallas Capital has completed more than 40 M&A transactions – InterThinx (formerly Sysdome), MindBox, and Cloudvirga, to name a few. Finance of America and Cloudvirga’s Two-X Digital Mortgage Platform engages customers, empowers advisors, and removes friction from the home loan process.

Bill holds a bachelor’s degree, magna cum laude, from Bowling Green State University and a juris doctor degree from the University of Santa Clara School of Law. He was named one of Bowling Green’s Top 100 graduates and was inducted into the Business Hall of Fame and co-founded the school’s entrepreneurship center with Scott Hamilton. Bill is passionate about helping others. He is Chairman Emeritus and founding board member of Oaks Christian School, a premier college preparatory 5-12 Christian school located in Westlake Village, California.

Steve Reich

Chief Operations Officer

Steve Reich is COO, managing the day-to-day business activities of Finance of America Mortgage. Steve works with senior leadership to carry out the organization’s priorities and develop the strategic business plans for FAM’s numerous divisions. 

As a results-oriented mortgage professional with more than two decades of experience, Steve has in-depth knowledge in mortgage processing, underwriting, closing, and selling major loan programs. He has a track record of successfully penetrating new markets and establishing genuine rapport with clients and employees alike. Steve was senior vice president of production and branch support as well as director of wholesale and corresponding lending with Gateway Funding, which was acquired by FAM in 2015. Steve was promoted to COO in 2018.

Steve holds a bachelor’s degree in business administration from the University of Delaware. He’s a member of the Mortgage Bankers Association of Greater Philadelphia and has held several leadership positions with the organization, including president, vice president, treasurer, and board member. He’s also a board member of the Pride of Quakertown, a nonprofit that provides extracurricular activities for children in the Philadelphia metro area. 

Mike Farr

Senior Vice President, Retail Division

Mike Farr is SVP of the Retail Division at Finance of America Mortgage, responsible for leading and managing the company’s retail production nationwide.

Mike has been in the mortgage industry since 1996. He joined FAM through its acquisition of Pinnacle in 2015. He has served in multiple roles throughout his tenure with the company, including as a loan originator, branch manager, area manager, regional vice president, and director. Mike was promoted to his current role in June 2021.

Mike is a passionate leader who believes in the people on his team and their ability to get things done and execute ambitious goals. He believes that a winning organization understands that customer service starts with employees -- by creating a world-class culture and by valuing people above all else. As a leader, Mike inspires everyone around him to achieve more than they thought possible. At his core, he is a visionary who believes in the entrepreneurial spirit and challenges the status quo to find better ways to serve his employees, customers, and business partners.

Nectar Kalajian

Senior Vice President, Channel Leader, TPO

Nectar Kalajian is SVP, Channel Leader of Finance of America Mortgage’s Third-Party Origination (TPO) business. Nectar leads the TPO business channel and is responsible for setting TPO’s strategic and long-term vision.

Nectar’s career in mortgage banking spans more than 43 years. A passionate mortgage industry executive, Nectar constantly seeks creative ways to foster a dynamic mortgage origination platform that focuses on consumer and broker education, and customer service. She has overseen sales and operations in retail, wholesale, correspondent, and direct-to-consumer channels during her long career.

Nectar previously served on the board of the California Mortgage Bankers Association (CMBA) and Fannie Mae’s advisory board. She has also worked closely with the Mortgage Bankers Association (MBA) on various committees. Additionally, she is the co-founder/partner of Cloudvirga, a point-of-sale mortgage platform. In 2012, Nectar was recognized as one of HousingWire’s Influential Women of Housing.

Marti Tromley

Chief Lending Operations Officer

Marti Tromley is Chief Lending Operations Officer, overseeing all operations/underwriting – from application through post-closing and investor sales – across all of FAM’s channels and businesses. She joined FAM in 2018 with more than 35 years of experience in the mortgage industry.

Marti has a comprehensive background in mortgage lending, including managing sales, operations, compliance, and risk at companies such as North American Mortgage, Washington Mutual, and Skyline Financial. Graduating from Humboldt State University with a bachelor’s degree in Spanish and a teaching credential, Marti found herself in the mortgage business and quickly found her passion.

Marti hasn’t seen a process that she doesn’t want to improve. She is driven to invent new solutions to improve efficiency and exceed customer expectations. She enjoys traveling and spending time with her husband, her two children, and three grandchildren.

Jim Anderson

Chief Marketing Officer

Jim Anderson is CMO at Finance of America Mortgage where he leads the company’s marketing initiatives and vision. Jim joined FAM in August 2020 with more than 20 years of experience in marketing leadership roles at mortgage lenders and media companies.

Jim understands the power of building an industry-leading marketing team that produces winning results. As a marketing executive at Stearns Lending, Jim successfully led a digital marketing transformation to drive revenue growth and extend the reach of Stearns’ retail and wholesale channels, as well as its joint ventures and preferred partners. At Certainty Home Loans, he launched a new company website and increased page views by 70%. He also introduced an enterprise CRM resulting in $106.4 million in funded loans in the first 12 months of its implementation.

Jim holds a master’s degree from the University of Kentucky and a bachelor’s degree from Seton Hall University. Jim lives in Atlanta with his wife and two children. In 2021, he was recognized as one of HousingWire’s Marketing Leaders.

Dan Catinella

Chief Digital Officer

Dan Catinella is Chief Digital Officer with Finance of America Mortgage and is responsible for driving growth and strategic renewal by transforming the organization’s traditional analog business into a digital one. Dan looks for ways to create new value through the smart use of digital tools, platforms, technologies, services, and processes.

In 2004, Dan joined Gateway Funding to oversee its technology operations. Dan has repeatedly integrated the latest technology and marketing tools into point-of-sale, loan origination, and marketing platforms to increase efficiency, productivity, and production. Dan also trains company advisors to use the company’s technology tools to benefit the individual needs within their roles. He has built a robust training team that guides FAM Loan Advisors on how to use the company’s tech offerings through training videos, pre-scheduled live training sessions, and one-on-one and group training sessions. Dan was recognized as one of HousingWire’s Tech Trendsetters in 2021.

Michael Lord

Senior Vice President, Group Financial Officer

Michael is SVP and Group Financial Officer and is responsible for all operational accounting for Finance of America Mortgage, Finance of America Reverse, and Finance of America Commercial. In addition to handling all operational accounting, Michael also leads the enterprise accounts payable and payroll groups.

Michael began his career mostly in the manufacturing industry before joining Arlington Capital Mortgage in 2006. Arlington Capital was acquired by Gateway Funding in 2008. FAM later acquired Gateway Funding in 2015.

Michael holds a bachelor’s degree in accounting from Rutgers University. He lives in New Jersey with his wife, Tracy, and two children, Abigail and Zachary.